"insert testimony here"

"Judy's book is a masterclass for a successful career in law."

-name

-Peter Halprin, Haynes and Boone LLP

NEW RELEASE FROM HIGH-PERFORMANCE COACH

JAIME ELIZONDO

NEW RELEASE

THE CRUSH-IT FORMULA

A Step by Step guide to

BREAK BARRIERS, MAXIMIZE POTENTIAL, AND ACHIEVE ELITE PERFORMANCE

by Jaime Elizondo

About the Book

About the Book

This book has been a true labor of love. It’s packed with the tools, strategies, and mindset shifts that have helped me—and so many others—go from stuck to unstoppable, building momentum, fueling confidence, and helping more people unlock their full potential.

meet the author

JAIME ELIZONDO

Jaime Elizondo is a Certified High-Performance Coach, international speaker, and respected consultant specializing in leadership, communication, and culture.

Boasting over 25 years of experience, he has an impressive track record as a Professional Head Football Coach and Grey Cup Champion, with stints in the NFL with the New Orleans Saints and New England Patriots. Utilizing the latest research in neuroscience, coaching, and psychology, Jaime is the visionary behind the transformative “CRUSH-It” and “ICE” processes, guiding individuals, teams, and businesses from high potential to elite performance. With a dynamic speaking style, he captivates audiences in various settings, be it stadiums filled with 20,000 people or intimate boardrooms with just 10.

His motivational emphasis on teamwork, resilience, mindset, leadership, and communication transcends conventional boundaries, offering valuable insights into effective leadership and personal development. Jaime’s CRUSH-IT framework, grounded in impactful mindset shifts, provides a sustainable path to consistently surpassing standards. Whether addressing corporate, athletic, or general audiences, Jaime Elizondo’s ability to captivate and empower makes him a sought-after speaker for those in search of meaningful and lasting impact.

Judy Selby

Judy Selby is an award winning attorney with more than 30 years of experience at prestigious US and global law firms. She is also a certified performance coach.

Judy seamlessly blends her legal expertise with her passion for coaching to empower legal professionals to transcend the status quo and thrive in their law firm careers

What Readers are Saying

"testimony here!"

-Ben Newman,

2x WSJ Bestseller, USA Today Top 5 Coach

What Readers are Saying

"FINALLY a book written by an author with 30+ years of experience. Judy Selby is DRIVEN by ACTION and impact with the intention to help people the right way. AGGRESSIVE PATIENCE to build a real practice. You don't want to miss these UNTOLD SECRETS and what they will reveal for you!"

-Ben Newman,

2x WSJ Bestseller, USA Today Top 5 Coach

"Judy's book is a masterclass in detailing everything one needs to know to have a successful career in law. Her practical tips and anecdotes make this an accessible and entertaining read at any stage of one's journey. This should be required reading in law school and at all law firms"

-Peter A. Halprin

Haynes and Boone LLP

"Packed with keen insight, humor, grit, and unpretentious war stories, this is a must-read primer for new lawyers and partner prospects alike to guide their legal careers. I could have used this golden book when I was an associate in the trenches. If you are considering or navigating law firm life - regardless or practice area - read this book!"

-Verne A. Pedro

General Counsel, Axon Underwriting

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